What is Account-Based Marketing?
Account-based marketing (ABM) is a strategy that identifies and engages with specific customers. It’s based on account-based marketing (ABM), which focuses on identifying and engaging with particular customers.
Account-based marketing can be broken down into three main steps:
- Identify your ideal customer accounts
- Define success metrics for each account
- Engage the right people at the right time
ABM differs from traditional marketing because it focuses on a specific customer segment rather than the entire market. The idea is to identify your ideal customers and create a strategy to reach them. The process often involves creating buyer personas based on data gathered during the research phase of your ABM strategy.
